Bona Fide Business Development exists to help businesses and managers to grow, improve and become (more) successful and profitable. This will have to involve coaching, learning, training, change management, strategy development and much more, Bona Fide Business Development will help companies through these processes with bespoke support and a tailor made package, after all every business is different and has different needs.
This is achieved by applying the principles of ‘holistic management’, understanding that the transactions and relationships of a business are complex and interrelated and that applying consistency, honesty, a learning attitude and striving for excellence in all actions and relationships is the best way to being successful and gaining competitive advantage in the context of that business.
Wayne Mullins BSc (Hons) MBA
I believe passionately in building the right culture to run the business, based on openness, integrity and communication.
Lead people with trust in their ability, clear communication of what the organisation expects of them, set challenging but achievable goals related to excellence, reward them fairly, encourage a culture of continual learning and most importantly let them get on and do their job.
It is my belief and experience that by following this philosophy you will make your organisation more successful and a better place to work.
Hi, I’m Wayne Mullins and I am the face behind Bona Fide Business Development, with over 20+ years of experience in business working from the factory floor and customer service, through finance and business partnering to Board level and FD and MD. Now I am looking to share my experience and qualifications gained in those 20+ years to help businesses develop and become more successful.
I have worked with some very successful businesses over that time, I’ve seen turnover treble in 3 years and the pressures that brings, experienced recession and worked in diverse sectors. I have a strong cost focus, a strong belief in communicating a company’s vision, empowering capable staff, avoiding blame culture but instead promoting accountability and responsibility.
Masters in Business Administration (MBA)
BSc (Hons) Biology and Environmental Science
BSc (Hons) Applied Accounting
Trained as an accountant
1st Tier Automotive
Passion to make a difference
Education and training